BUILT FOR operators,
NOT FOR DASHBOARDS.
Most behavioral health marketing buys impressions and calls it a day. The work here is narrower and more honest. Every dollar, every keyword, every backlink ties to a single question. Did this admit a client this month, and will it admit one next month.
Treatment is a slow-trust category. Families research for weeks, referral partners watch quietly for years, and a single bad placement can undo a quarter of brand work. The services on this page are built around that reality. Paid search captures the people already in motion. Local SEO and Google Business Profile build the trust that closes them. Reporting tells the operator which channel is actually carrying the program.
There are no retainers built around vanity dashboards, no white-label decks pretending to be insight, and no bidding wars against your own organic listings. Channels are picked because they fit the program, not because they fit a package.
The result is a quieter media plan that does more. Fewer line items. Fewer surprises in the monthly review. More admitted clients per dollar, traced cleanly from query to call to intake.
SERVICES & SYSTEMS.
Six disciplines, one loop. Each one feeds the next, and every line ties back to admitted clients and census.
- 01Google Ads & PPC
Search and Performance Max for high-intent treatment and local service queries. Built around what actually converts to admitted clients, not what looks good in the platform.
- 02Meta Advertising
Facebook and Instagram for family-decision-maker audiences. Creative testing, retargeting, and the patience to let the data answer back.
- 03Local SEO
Geo-targeted rankings for the queries your real clients type. On-page, schema, citations, and the boring work that compounds.
- 04Google Business Profile
GBP authority, review velocity, and the messaging hygiene that turns a map listing into a steady inbound channel.
- 05Backlink Strategy
Earned placements from clinicians, alumni, and trade press. No private blog networks, no quick fixes, no apologies later.
- 06Reporting & Systems
GA4, GTM, and a weekly reporting cadence the operator actually reads. The numbers should drive the next decision, not decorate the last one.
Karle Kreatives.
Design and brand systems for operators who care how they look. Every Solvhaus product and client site starts here.
See the work on Solvhaus“Karle Kreatives handles the design and brand systems that make our work look as sharp as it runs. Every Solvhaus product, every client site, every pitch deck starts with them.”
SIX LAYERS, one loop.
The disciplines above are not a menu. They sit on top of each other, and the loop only works when each one is doing its job. Here is what each layer covers in practice.
- 01Demand capture
- Branded and non-branded Google Search
- Performance Max for treatment and local service queries
- Bing and DuckDuckGo coverage where margins allow
- 02Demand creation
- Meta prospecting for family decision makers
- Creative testing cadence (concept, hook, proof, offer)
- Retargeting windows sized to the actual sales cycle
- 03Local authority
- Google Business Profile hygiene and posting cadence
- Citation cleanup across treatment directories
- Review velocity systems with staff and alumni
- 04Organic surface area
- On-page SEO for service and location pages
- Programmatic city and condition pages where ethical
- Schema, internal linking, and Core Web Vitals work
- 05Off-site trust
- Clinician and alumni placements in real publications
- Trade press and association mentions
- Resource pages and association directories
- 06Measurement
- GA4 and GTM rebuilt around admitted clients, not form fills
- Call tracking with intake-stage attribution
- Weekly one page report the operator actually reads
FOUR PHASES, no theater.
The first ninety days fix what is broken. Everything after that is compounding the things that work.
- 01Audit
Two weeks of quiet inspection. Account structure, tracking, GBP, organic surface area, and the gap between reported leads and actual admits. The deliverable is a short document with the three things that will move the needle, not forty.
- 02Foundation
Rebuild tracking around admitted clients. Fix the obvious leaks in paid search. Clean up GBP, citations, and the worst on-page pages. Most programs see the largest single jump here, before a dollar of new spend.
- 03Cadence
Weekly testing in paid, monthly content and link work in organic, and a standing thirty minute call to keep the loop tight. No agency theater. The same person on the call is the person in the account.
- 04Compounding
Quarters two and three are where the loop earns its keep. Lower cost per admit, more organic share of voice, and a referral channel that finally has its own attribution.
PLAIN TERMS, on purpose.
The contract is short because the relationship is the contract. A few things worth saying up front.
Behavioral health programs with at least one open license, a real admissions process, and an operator who reads the numbers. Single facilities, small groups, and platform companies all welcome.
Lead aggregators, networks that share calls across five brands, or programs looking for someone to rubber stamp a media plan a board already approved.
Monthly, with a thirty day exit clause in both directions. No long lockups, no setup fees that survive a bad fit. The work either earns its keep each month or it ends.
Every account, every pixel, every document. Ad accounts stay in your name. Reporting lives in your Drive. Nothing here is held hostage when the engagement ends.
A QUIET HOUR beats
A LOUD DECK.
Most first calls end with one or two specific things to try, whether the engagement happens or not. Bring the account, the numbers, and the questions. Leave with a plan worth running.